SChOOL OF SPORT BUSINESS
School of Sport Business (SSB) is a university in France that was created in 2022. The school is specialized in the sports business industry: Sports management, sports business, entrepreneurship & management in the practice & teaching of sports, communication & event management…
They also support young athletes by creating a custom class schedule for them, to fit with their competitions and trainings.
The stakeholders needed the creation of a full visual identity for their school, from brand colors and typography to a logo. They wanted the logo to be modern and have a differentiating color palette, compared to their competitors.
I also designed a 35-page brochure for the school.
For the color palette, I went with pink and blue. After a few proposals, this is the final logo for the university. I played with negative space to create this modern logo.
Main logo - Blue with pink details
Pink logo with S in negative space
BRANDING IN ACTION:
The SSB logo on the sailing boat of one of their partners. (Picture: SSB)
A few pages from the school brochure I designed.