SChOOL OF SPORT BUSINESS
Strategic Branding & Visual Identity
THE PROJECT:
School of Sport Business (SSB) is a French university founded in 2022, specializing in the sports business industry. Its programs span sports management, sports marketing, entrepreneurship, communication, and event management. The school also supports young athletes by offering customized class schedules that accommodate training and competition demands.
The stakeholders commissioned a complete visual identity for the institution, including brand colors, typography, and a modern logo with a color palette designed to stand out from competitors.
Explore the university’s website to see the visual identity in action.
I also designed a 35-page brochure presenting the school’s programs and key information.
EXPLORATION:
This was my first logo iteration, featuring letters with sharp, cut edges to evoke a sense of speed and the aesthetic of a running track.
THE FINAL LOGO:
The final identity features a logo built around negative space and a distinctive pink-and-blue color palette.
Main logo - Blue with pink details
Pink logo with S in negative space
BRANDING IN ACTION:
The SSB logo on the sailing boat of one of their partners. (Picture: SSB)
BROCHURE:
A few pages from the school brochure I designed.
