pôle BTS ALTERNANCE
Specialized university
THE PROJECT:
Pôle BTS Alternance is a university in France that was created in 2021. It is specialized in advanced technician’s certificates. Students can select from a wide variety of majors, ranging from accounting to real estate.
The stakeholders needed the creation of a full visual identity for their school, from brand colors and typography to a logo. They wanted the logo to be modern and have a distinct visual element that would be easy to display on merchandise such as mugs or t-shirts for the students.
I also designed a 50-page brochure for the school, displaying their 18 majors and specifications.
In 2024, the school opened its fourth location.
THE LOGO:
After a few proposals, these are the final horizontal and vertical logos for this university.
BRANDING IN ACTION:
The facade of one of their location, with the white logo version:
BROCHURE:
A few pages from the school brochure I designed:
