pôle BTS ALTERNANCE
Strategic Branding & Visual Identity
THE PROJECT:
Pôle BTS Alternance is a French university founded in 2021, specializing in advanced technician certificates. The school offers a wide range of majors, from accounting to real estate, and has continued to grow, opening its fourth campus in 2024.
The stakeholders commissioned the creation of a complete visual identity for the institution, including brand colors, typography, and a modern logo featuring a distinctive graphic element suitable for merchandise such as mugs and t-shirts.
I also designed a comprehensive 50-page brochure showcasing the school’s 18 majors and key program information.
Take a look at the university’s website for the full brand in context.
THE LOGO:
After a few proposals, these are the final horizontal and vertical logos for this university.
BRANDING IN ACTION:
The facade of one of their location, with the white logo version:
BROCHURE:
A few pages from the school brochure I designed:
