Maison Jopy
Brand Identity Development for a Local Restaurant
THE PROJECT:
Maison Jopy is a seasonal restaurant: the owner sources local ingredients and updates the menu regularly to reflect what’s fresh and in season. In addition to the restaurant service, they also offer catering, wine tastings, and unique charcuterie boards.
The owner reached out to me to develop a complete visual identity for the brand. I created the logo, a custom brand pattern, and a set of social media templates to support Maison Jopy’s communication and online presence.
THE LOGO:
After reviewing several proposals, the owner selected the concept featuring a “J” adorned with aromatic herbs, a natural fit given how prominently fresh herbs are used in their cooking.
Main version
Variation 1
Variation 2
THE BRAND PATTERN:
For this brand pattern, I created custom illustrations that capture the essence of Maison Jopy across all facets of the business. The pattern is versatile and can be used by the owner in a wide range of applications, including menu designs, social media assets, and business cards.
ADDITIONAL ASSETS:
I used the brand pattern to create the business card and wrapping paper.
THE BRANDING IN ACTION:
