The redesign of a brand
L.T.L. is a transportation company that had recently been acquired by a new owner. The company had been around for a long time and therefore, the new owner wanted to go for a completely new branding which could represent him and his new vision for this business.
The old L.T.L. logo
The rebrand had to give a new modern twist to the company and to showcase their speciality: the creation of tailored wooden boxes to transport fragile industrial equipment.
The final L.T.L. logo and submark.
THE BRANDING IN ACTION:
The facade of the business and one of their truck, both with the new L.T.L. logo.
Custom polo shirt for their employees.