L.T.L.
Brand Redesign
THE PROJECT:
L.T.L. is a long-established transportation company that was recently acquired by a new owner. With this transition, the owner wanted a completely refreshed brand identity: one that reflected his vision and the new direction of the business.
The original L.T.L. logo
THE LOGO:
The rebrand had to give a new modern twist to the company and to showcase their speciality: the creation of tailored wooden boxes to transport fragile industrial equipment.
The final L.T.L. logo and submark.
THE BRANDING IN ACTION:
The facade of the business and one of their truck, both with the new L.T.L. logo.
Custom polo shirt for their employees.
