Weaving Art into Literacy
The event
THE PROJECT:
Weaving Art into Literacy is an event held by the Black Belt Community Foundation. Its main goal is to help children become stronger readers. They wanted me to create communication materials that will attract their 3 main targets: reading coaches, teachers, and artists.
I had full creative freedom and my only requirement was to have a colorful logo.
THE LOGO:
I created 3 logo proposals to the Arts Symposium committee.
First version
I went for a really minimal proposal. I mainly played on the word «weaving» for the visual element.
Second version
I wanted the pattern covering the book to represent art. I also went for a typewriter font to remind the literacy subject.
Third version
Literacy and art making one.
The committee decided to select the second version to represent the event.
