Weaving Arts into Literacy is an event held by the Black Belt Community Foundation. Its main goal is to help children become stronger readers. They wanted me to create communication materials that will attract their 3 main targets: reading coaches, teachers, and artists.
I had full creative freedom and my only requirement was to have a colorful logo.
I created 3 logo proposals to the Arts Symposium committee.
I went for a really minimal proposal. I mainly played on the word «weaving» for the visual element.
The wanted the pattern covering the book to represent art. I went for a typewriter font to remind the literacy subject.
Literacy and art making one.
The committee decided to select the second version to represent the event.