Weaving Art into Literacy
Event Branding & Visual Identity
THE PROJECT:
Weaving Art into Literacy is an annual event hosted by the Black Belt Community Foundation in Alabama, designed to help children strengthen their reading skills. The organization asked me to create a refreshed visual identity for the event, one that would appeal to its three primary audiences: reading coaches, teachers, and artists.
I was given full creative freedom, with one key requirement: the logo needed to be vibrant and colorful.
THE LOGO:
I sent 3 logo proposals to the Arts Symposium committee:
First version
Second version
Third version
The committee loved the second version and selected it to represent the event.
