BREST OPEN CAMPUS
Creative Direction
THE PROJECT:
Brest Open Campus was made up of eight schools, each specializing in a different field: from Tourism and Hospitality to IT and Management.
As part of the university’s back-to-school campaign, one of my primary objectives was to strenghten the distinct visual identity for each school while reinforcing their connection to the overall university brand.
THE VISUAL IDENTITY:
The visuals below showcase a series of pull-up banners designed for each school. While each banner reflects the unique identity of its respective school, they were designed to work as a cohesive set when displayed together at university-wide events, while remaining equally effective as standalone pieces for school-specific events.
