Printed promotional materials
I had to create printed ads to promote apprenticeship offers available for the students of this university. I created a main visual and then adapted it for all the mediums needed: bus shelter advertising, billboards, and printed ads.
I was in charge of creating this billboard, doing a spotlight on a student currently enrolled in an apprenticeship program. I went to her workplace and did a photo shoot with her to get the content needed for the visual I had in mind.