BREST OPEN CAMPUS
Campaign Direction
APPRENTICESHIP CAMPAIGN:
For the university Brest Open Campus, I developed printed materials to promote their apprenticeship opportunities. I created a main campaign visual and adapted it across multiple formats, including bus shelter ads, billboards, and print placements.
The headline for the campaign read: “Looking for an apprenticeship? The Campus has more than 80 offers.”
PROGRAM AMBASSADOR:
To elevate the apprenticeship campaign, I created a dedicated spotlight featuring a current student ambassador. I visited her apprenticeship workplace to conduct an on-site photo shoot, capturing authentic visuals that aligned with the concept I envisioned.
The final campaign reads:
“”Lina: Pursuing a Master’s in Communication while leading communications at this store.””
