BREST OPEN CAMPUS
Creative Direction and Visual Design
APPRENTICESHIP CAMPAIGN:
In my role with the Brest Open Campus, I developed printed materials to promote the university’s apprenticeship opportunities. I created a main campaign visual and adapted it across multiple formats, including bus shelter ads, billboards, and print placements.
The headline for the campaign read: “Looking for an apprenticeship? The Campus has more than 80 offers.”
PROGRAM AMBASSADOR:
To elevate the apprenticeship campaign, I created a dedicated spotlight featuring a current student ambassador. I visited her apprenticeship workplace to conduct an on-site photo shoot, capturing authentic visuals that aligned with the concept I envisioned.
The final campaign reads:
“Lina: student in communication at the campus, and head of communication in this store.”
UNIFIED VISUAL SERIES:
A unique aspect of working with Brest Open Campus was creating cohesive visuals for eight distinct schools, each with entirely different areas of focus. I developed a set of pull-up banners that highlighted the unique specialties of each school while maintaining a unified visual style, reinforcing their connection to the same campus.
