ALABAMA SUMMIT ON RURAL INNOVATION & ENTREPRENEURSHIP
Event Branding
THE PROJECT:
The Alabama Summit on Rural Innovation & Entrepreneurship brought together leaders, entrepreneurs, policymakers, and community advocates from across the state to explore new opportunities for economic growth in rural Alabama.
I was responsible for developing the event’s complete visual identity that could be applied consistently across print, digital, environmental, and presentation materials.
THE VISUAL IDENTITY:
The branding was designed to feel energetic and community-focused while remaining professional enough for a statewide leadership event.
ADAPTING TO A VIRTUAL EVENT:
As the COVID-19 pandemic changed plans for in-person gatherings, the summit transitioned to a fully virtual experience later that year. I refreshed the visuals while preserving the event’s established identity.
