UNM Bookstores
Exterior Branding & Environmental Graphics
THE PROJECT:
As part of a back-to-school refresh, I led the redesign of the UNM Bookstores’ exterior and interior branding to create a more welcoming customer experience and to strengthen the store’s connection to the University of New Mexico brand.
A key element throughout the project was the use of UNM icons. Applied consistently across the various assets, they helped create a cohesive and recognizable visual identity.
FINAL VISUALS:
