The unm bookstores
Creative Direction & Visual Design
THE SCOPE OF WORK:
In my role with the UNM Bookstores, I am responsible for the visual direction of all marketing campaigns, from concept development to final assets. This selection highlights key posters I created for campus-wide promotions and events, each designed to be visually engaging while aligning with university brand standards or partner guidelines such as Apple.
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CAMPAIGN ADAPTATIONS:
One unique aspect of working with the UNM Bookstores is designing for multiple environments at once: two physical locations, an e-commerce platform, and active social media channels. As a result, every campaign must function across diverse formats. Each promotion is translated into dozens of sizes and variants to meet specific requirements and create a cohesive cross-channel experience.
Because all printing is done in-house by my team, this work also strengthened my understanding of wide-format printing, from preparing accurate print-ready files to overseeing poster mounting and final installation.
