Maison Jopy
Seasonal restaurant and catering services
THE PROJECT:
Maison Jopy is a seasonal restaurant. The owner, Justine, locally sources her ingredients and changes her menus regularly to always use seasonal components. She also offers catering services, wine tastings and creates unique charcuterie boards.
She reached out to me to build a full visual identity for her place. I created a logo, a brand pattern, as well as social media templates for Maison Jopy.
THE LOGO:
After a few proposals, Justine loved the visual of the J with aromatic herbs, as she herself uses them a lot in her cooking.
![Firt Logo Proposal](https://colinebourrigan.com/wp-content/uploads/Logo-Vert-Maison-Jopy-Baseline.png)
Main version
![Second Version Logo](https://colinebourrigan.com/wp-content/uploads/Logo-Vert-Maison-Jopy.png)
Variation 1
![Third version](https://colinebourrigan.com/wp-content/uploads/Logo-Vert.png)
Variation 2
THE BRAND PATTERN:
For this brand pattern I created unique illustrations that represent Maison Jopy in all its aspects. They can be used by the owner in so many different ways (menu designs, social media assets, business cards…).
![Main brand pattern Maison Jopy Brand pattern green background](https://colinebourrigan.com/wp-content/uploads/jopy-motif-vert-24.jpg)
![Maison Jopy Logo Logo and brand pattern Maison Jopy - white background](https://colinebourrigan.com/wp-content/uploads/jopy-10.jpg)
ADDITIONAL ASSETS:
I used the brand pattern to create the business card and wrapping paper.
![Business card - Maison Jopy Business card Maison Jopy with brand pattern](https://colinebourrigan.com/wp-content/uploads/business-card-2-2d5.png)
![Wrapping paper with green brand pattern Wrapping paper Maison Jopy with brand pattern](https://colinebourrigan.com/wp-content/uploads/papier-25.png)
THE BRANDING IN ACTION:
![photo-29](https://colinebourrigan.com/wp-content/uploads/photo-29.png)
![photo-30](https://colinebourrigan.com/wp-content/uploads/photo-30.png)